an individual who purchases goods and services for personal use

a person who uses or consumes something

उपभोक्ता

English Usage: As a consumer, you have the right to choose quality over price.

Hindi Usage: एक उपभोक्ता के रूप में, आपके पास कीमत पर गुणवत्ता चुनने का अधिकार है।

a greater liking for one alternative over another or others

an advantage given to someone or something

पसंद

English Usage: The teacher showed a clear preference towards the more diligent students.

Hindi Usage: शिक्षक ने अधिक परिश्रमी छात्रों की ओर स्पष्ट पसंद दिखाई।